The holiday season is often associated with festive decorations, joyful celebrations, and a general sense of winding down. However, for those in the PR world, it’s crucial to recognize that the media engine never takes a holiday. As the founder of the Watts PR Group, I’m here to shed light on why making time for media interviews during the holiday months of November and December is not just important but can be advantageous.
Reporters Need Sources
One of the primary reasons to prioritize media interviews during the holiday season is that reporters are still hard at work, and their need for reliable sources doesn’t diminish. While some individuals may be out traveling or on vacation, the news cycle continues, creating an opportunity for your insights and expertise to shine.
By making yourself available for media interviews during these months, you position yourself as a valuable resource for reporters seeking credible information. It’s a chance to step into the spotlight when others might be taking a step back.
Advantages of Holiday Media Interviews:
a. Reduced Competition: With many individuals in your industry possibly taking a hiatus, the field narrows, giving you a unique chance to stand out. Reporters may be more inclined to feature your perspective when there’s less noise in the media landscape.
b. Relationship Building: During the holiday season, there’s often a more relaxed atmosphere in media interactions. Taking advantage of this can foster a more personal connection with reporters. Building relationships during the holiday months can pay dividends when the pace picks up in the new year.
c. Evergreen Content: The insights you share during holiday interviews can often be repurposed as evergreen content. While specific holiday-related topics may have a short shelf life, broader industry insights or trends can be revisited throughout the year, providing ongoing visibility for you and your expertise.
d. Strategic Planning for the New Year: The end of the year is an ideal time to discuss industry trends, predictions, and reflections. Participating in holiday interviews allows you to strategically position yourself as a thought leader, setting the stage for collaboration and media engagements in the upcoming year.
staying responsive to the needs of the media is a year-round commitment…
In the world of PR, staying responsive to the needs of the media is a year-round commitment. While others may be winding down during the holiday season, taking the opportunity to make time for media interviews can yield distinct advantages. By being a reliable source, building relationships, creating evergreen content, and strategically positioning yourself for the new year, you not only contribute to the ongoing news cycle but also enhance your visibility and credibility in the long run.
So, as the holiday season approaches, consider keeping your media engagement strategy in full swing. The news doesn’t take a break, and neither should your commitment to being a go-to source in your industry.